Video Marketing Statistics India 2026: 47 Numbers Every Marketer Should Know
Table of Contents
This is a working reference. Forty-seven numbers every Indian marketer should know about video in 2026, sourced from primary research firms. Each number is cited inline so you can use it in your own decks, briefs, or articles. The data is drawn from Wyzowl’s State of Video Marketing 2026, the FICCI-EY Media and Entertainment Report 2026, the dentsu-e4m Digital Advertising Report 2026, IBEF’s industry analysis, IMARC Group, Media Partners Asia, Statista, and Mordor Intelligence. Where there is conflict between sources, the more recent and methodologically clearer figure is used. Bookmark this page for the next time you need a number.
India Video Market Size and Growth
Eight numbers on the size and direction of the Indian video market.
- 1. India’s media and entertainment sector reached INR 2.78 trillion in 2025, growing 9% year-on-year (FICCI-EY Report 2026).
- 2. Digital media crossed INR 1 trillion in 2025, becoming the largest segment of the M&E industry, ahead of television for the first time (FICCI-EY Report 2026).
- 3. Digital advertising in India reached INR 947 billion in 2025, accounting for 63% of total ad spend, growing 26% year-on-year (FICCI-EY Report 2026).
- 4. Online video alone is projected to grow 22.30% in 2026 to reach a 29% share of digital ad spends, equivalent to roughly INR 20,004 crore (dentsu-e4m Digital Advertising Report 2026).
- 5. India’s digital video and OTT industry is projected to grow from USD 4.31 billion in 2024 to USD 9.17 billion by 2030, a CAGR of roughly 12% (Media Partners Asia).
- 6. India’s digital video content market will grow from current size to USD 46.40 billion by 2033 at a 9.20% CAGR (IMARC Group, 2026).
- 7. The OTT platform revenues in India are projected to grow at a CAGR of 14.9% to reach INR 35,061 crore by FY28 (IBEF, 2026).
- 8. India is on track to surpass China as the world’s largest SVOD subscription market by 2030, with approximately 357 million SVOD subscriptions (Media Partners Asia).
The chart shows how digital advertising spend in India is distributed across formats in 2026 according to the dentsu-e4m Digital Advertising Report. Online video and social media together command 57% of digital ad spends, with online video projected to overtake social media as the largest digital advertising format by 2027.
Indian Video Consumption Behaviour
Seven numbers on how Indians actually watch video in 2026.
- 9. India had 563 million video viewers in 2023, around 98% of smartphone owners and wired broadband subscribers (IBEF).
- 10. Indians consume around 20 GB of mobile data per month on average, ranking first in the world, with the figure projected to rise to 46 GB by 2027 (EY).
- 11. Active short-form video users in India are projected to spend 55 to 60 minutes per day on the format by 2025 (IBEF).
- 12. India is projected to have over 900 million internet users by 2025 (IMARC Group cite).
- 13. Around 600 to 650 million Indians are projected to consume short-form videos by 2025 (IBEF).
- 14. India crossed 100 million active OTT subscribers by end-2025 (Media Partners Asia).
- 15. Indian internet users spend over six hours daily on the internet alone, with a substantial portion on video (Statista).
Video Marketing ROI and Conversion
Eight numbers on what video marketing actually delivers, drawn from primary survey research.
- 16. 91% of businesses use video as a marketing tool, the highest figure ever recorded by Wyzowl (Wyzowl State of Video Marketing 2026).
- 17. 82% of businesses report positive ROI from video marketing (Wyzowl 2026).
- 18. 70% of B2B buyers watch video content as part of their purchase decision (Vidico research).
- 19. 52% of B2B marketers say video delivers the highest ROI of any content format (Vidico research).
- 20. Landing pages with embedded video see up to 86% higher conversion rates than pages without (Hostinger and EyeView research, 2025).
- 21. 96% of consumers have watched an explainer or product video to learn more about a product (Wyzowl 2026).
- 22. 85% of consumers have been convinced to buy after watching a brand video (Wyzowl 2026).
- 23. The probability of adding a product to cart increases by 144% after watching a product video (Invesp research).
Short-Form Video and Reels in India
Six numbers on the format that has reshaped Indian video consumption.
- 24. Short-form video monetisation in India is projected to generate USD 8 to 12 billion by 2030 (Redseer Strategy Consultants).
- 25. 85% of marketers believe short-form video is the most effective format on social media (HubSpot research, 2025).
- 26. Short-form video drives 2.5 times more engagement than long-form on social platforms (HubSpot 2025).
- 27. 71% of marketers consider videos between 30 seconds and 2 minutes most effective (Wyzowl 2026).
- 28. 49% of marketers name short-form video as the top ROI-driving format (HubSpot research).
- 29. India is projected to have 100 million social media content creators, the highest in the world, with the organised influencer marketing industry expected to generate INR 3,000 crore in FY24 (Zefmo).
Connected TV and OTT
Six numbers on the rise of the Indian connected TV.
- 30. CTV penetration in India experienced 85% growth in 2025, reaching over 129 million users across 45 million households (Apprupt / industry reports).
- 31. 21% of India’s 601.2 million OTT audiences now use Connected TV to stream video, up from 13% in 2024 (Apprupt).
- 32. Over 55% of CTV viewers come from towns with less than one million population, signalling significant adoption in tier-2 and tier-3 cities (Apprupt).
- 33. Addressable advertising on CTV in India is projected to exceed 16% of total TV ad revenues by 2026 (Apprupt).
- 34. Indian CTV viewers now spend 85 hours per month watching OTT content on the big screen, nearly double the previous year (FICCI-EY Report 2026).
- 35. Video subscription revenue in India grew by 61% in 2025, with the market reaching 143 million paying households (FICCI-EY Report 2026).
The chart shows India’s digital video and OTT revenue trajectory from 2024 to 2030. According to Media Partners Asia, the market will more than double from USD 4.31 billion to USD 9.17 billion at a roughly 12% CAGR. India is on track to become the world’s largest SVOD subscription market by 2030.
Regional Language and Vernacular Video
Five numbers on the language shift that is reshaping Indian video.
- 36. Nearly 75% of India’s internet users prefer content in their local language (industry research).
- 37. Over 500 million users in India now consume digital content in Hindi, Bengali, Tamil, Telugu, Marathi, and other regional languages, outnumbering English-first users (industry research).
- 38. Regional languages outside Hindi now account for more than 50% of India’s paid OTT subscriptions (ZEE5, December 2025).
- 39. Investments in regional content in Tamil, Telugu, Kannada, Bengali, and Malayalam are projected to exceed INR 5,000 crore annually by 2028 (industry research).
- 40. India contains 447 living languages and over 19,500 dialects (Redseer Strategy Consultants), driving ongoing demand for vernacular content.
AI in Video Production
Seven numbers on AI’s role in video production in 2026, drawn from Wyzowl’s annual industry survey and FICCI-EY’s structural analysis.
- 41. 63% of video marketers have used AI tools to create or edit marketing videos in 2026 (Wyzowl 2026).
- 42. 89% of consumers say video quality affects their trust in a brand, which is why most studios use AI for post-production tasks rather than primary content (Wyzowl 2026).
- 43. 73% of B2B marketers say video has positively impacted their results (Wyzowl 2026).
- 44. Over 75% of digital ad inventory in India (excluding premium properties) is expected to be traded programmatically by 2028, translating to over INR 950 billion in programmatic ad spend (FICCI-EY Report 2026).
- 45. India’s animation and VFX sector is projected to grow from USD 1.3 billion in 2023 to USD 2.2 billion by 2026, increasing share of the M&E industry from 5% to 6% (CII GT report).
- 46. 85% of Facebook videos are watched without sound, which is why hard-burned captions are now standard for any AI-assisted or live-shot social video (Cropink research).
- 47. 75% of all video views happen on mobile, making vertical and mobile-first formatting non-negotiable for any 2026 video production (Insivia research).
For more on how these numbers translate into production decisions, see the corporate video production guide, the brand film pricing tier guide, and the product video for D2C and ecommerce guide. For category-specific data on weddings, real estate, drone, and brand photography, see the wedding videography in Bangalore guide, the real estate videography and photography guide, the drone videography in India guide, and the brand photography in India guide.
Frequently Asked Questions
What percentage of Indian businesses use video marketing in 2026?
According to Wyzowl’s State of Video Marketing 2026, 91% of businesses now use video as a marketing tool, the highest figure ever recorded. 82% report positive ROI from their video marketing investment.
How big is India’s digital video market in 2026?
India’s digital media segment crossed INR 1 trillion for the first time in 2025, becoming the largest segment of the M&E industry. Online video alone is projected to capture a 29% share of digital ad spend by end of 2026, equivalent to roughly INR 20,004 crore. The total digital video and OTT industry is projected to reach USD 9.17 billion by 2030.
How much time do Indians spend on short-form video?
According to IBEF, active short-form video users in India spend 55 to 60 minutes per day on the format. Roughly 600 to 650 million Indians are projected to consume short-form video by 2025.
What is the ROI of video marketing in India?
82% of marketers report positive ROI from video, according to Wyzowl 2026. 52% of B2B marketers say video delivers the highest ROI of any content format. Landing pages with embedded video see up to 86% higher conversion rates, and product video can lift add-to-cart probability by 144%.
How big is India’s CTV (Connected TV) market?
India’s CTV market grew 85% in 2025 to reach over 129 million users across 45 million households. CTV viewers now spend 85 hours per month on the big screen and 21% of India’s 601.2 million OTT audiences use CTV to stream video.
What share of Indian content is consumed in regional languages?
Regional languages outside Hindi now account for more than 50% of India’s paid OTT subscriptions, per ZEE5 (December 2025). Around 75% of Indian internet users prefer content in their local language, with over 500 million users consuming digital content in regional languages.
How much of video marketing now uses AI tools?
63% of video marketers have used AI tools to create or edit marketing videos in 2026 (Wyzowl 2026). Most studios use AI for post-production tasks like transcription, rough cuts, B-roll selection, and colour matching, while keeping core creative work human-led, since 89% of consumers say video quality affects their trust in a brand.
References
FICCI & EY India. (2026). Stories, scale and impact: Unlocking India’s media and entertainment economy. FICCI-EY Media and Entertainment Report 2026. Retrieved from https://www.ey.com
dentsu & exchange4media. (2026). Dentsu-e4m Digital Advertising Report 2026: Innovating to Impact. Retrieved from https://www.dentsu.com/in/en/reports/dentsu_e4m_digital_advertising_2026
Wyzowl. (2026). The state of video marketing 2026: Annual industry report. Retrieved from https://www.wyzowl.com/
India Brand Equity Foundation. (2026). Indian media and entertainment industry analysis. Retrieved from https://www.ibef.org/industry/entertainment-presentation
IMARC Group. (2026). India digital video content market size, share and forecast 2025-2033. Retrieved from https://www.imarcgroup.com/india-digital-video-content-market
Media Partners Asia. (2025). India digital video and OTT industry forecast 2024-2030.
Statista. (2026). Online video market in India: Statistics and facts. Retrieved from https://www.statista.com/topics/7242/online-video-market-in-india/
Redseer Strategy Consultants. (2025). Short-form video monetisation in India: Forecast 2030.
Vidico. (2026). B2B video marketing research report 2026.
HubSpot. (2025). State of marketing report: Short-form video benchmarks.
EY (Ernst & Young). (2025). Indian media and entertainment outlook.
Confederation of Indian Industry & Grant Thornton. (2025). India animation and VFX sector outlook.
Mordor Intelligence. (2026). India online video and digital content industry analysis.
Let’s Talk
If these numbers help you make the case for video in your next planning cycle, that is what they are here for. If you have a video project in mind for 2026, write to hello@balladistudios.com or send a brief through the connect page. You can also see recent work on the creations page.
